OCS Spedition: Social Recruiting in Logistics
For OCS Spedition, we ran social recruiting campaigns to reliably fill commercial and administrative roles in logistics - with mobile-optimized application flows and precisely targeted outreach.
Key takeaways
- Social recruiting for a logistics company.
- Commercial and administrative roles in focus.
- Mobile application without barriers for high response rates.
- Reliable staffing instead of chance via job boards.
The work for OCS Spedition represents social recruiting in logistics: an industry with high staffing needs, where classic job ads barely deliver the right candidates anymore.
Starting Point
In logistics, both commercial and administrative positions are hard to fill. Competition for staff is fierce, and suitable candidates rarely search actively via job boards.
Our Approach
We developed campaigns that address the respective target group directly on social media - regionally targeted and clearly tailored to the open roles. A short, mobile application without a cover letter noticeably lowered the barrier.
The Result
Filling open positions became more reliable and less dependent on fluctuating job-board results. How we do this is shown in our Social Recruiting service.
Frequently asked questions
Very much so. Especially for commercial roles, we reach many candidates via social media who no longer use classic job boards.
Often within the first one to two weeks after the campaign starts - depending on region, role, and offer.
Yes. Campaigns can be targeted per role and location, so we can serve several open positions in parallel.
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