Does social recruiting also work for technical specialists?

Yes. Precisely because these skilled workers rarely search actively, targeted outreach via social media is especially effective - we reach them where job boards fail.

How do you ensure the quality of applications?

Through precise targeting and an application flow that clarifies relevant questions up front. That way the right profiles apply and pre-qualification happens automatically.

Can this be transferred to other technical companies?

Yes. The principles - precise targeting, mobile application, passive candidates - apply to many technical B2B markets.

Endress+Hauser - Social Recruiting in technical B2B

Key takeaways

Social recruiting in a technical industrial environment.
Focus on skilled workers in measurement and automation technology.
Precise targeting of passive candidates instead of broad reach.
A short, mobile application flow for high completion rates.

The partnership with Endress+Hauser represents social recruiting in a highly technical environment: measurement and automation technology, a demanding professional profile, and a tight market for qualified skilled workers.

Starting Point

Technical skilled workers are rare and seldom actively job-hunting. Classic job boards barely reach them. What was needed was a way to address exactly these people where they spend their time.

Our Approach

We developed campaigns that address the technical audience precisely - targeted by role, qualification, and region. A short, mobile application flow lowered the barrier and produced qualified applications instead of wasted reach.

The Result

The project shows how social recruiting works even in a demanding technical B2B market. Read more under Social Recruiting and in our industry expertise Industry & Production.

Endress+Hauser: Social Recruiting in Technical B2B

Key takeaways

Starting Point

Our Approach

The Result

Frequently asked questions

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