HOPPECKE Batteries: Social Recruiting with Film
For HOPPECKE, we ran social recruiting campaigns in an industrial environment - including a dedicated recruiting film that makes the employer brand emotionally tangible and speaks to the right skilled workers.
Key takeaways
- Social recruiting for an industrial company.
- A dedicated recruiting film as the emotional anchor of the campaign.
- Reaching passive skilled workers directly via social media.
- Employer branding and campaign from a single source.
The work for HOPPECKE Batteries is an example of social recruiting in an industrial environment: skilled workers are scarce, classic job boards deliver too little, and the best candidates are not actively searching. At the heart of the collaboration was a dedicated recruiting film.
Starting Point
Industrial companies compete for the same skilled workers. Relying only on job ads leaves you invisible. What was needed was an employer brand that shows why you would want to work at HOPPECKE specifically.
Our Approach
We produced a recruiting film that authentically shows the daily work and the people behind the company. We distributed this film through precisely targeted social ads and connected it to a short, mobile application flow - reaching passive candidates as well.
The Result
The film became the emotional anchor of the campaign and made the messaging noticeably more effective. To see how we reliably win skilled staff, check out our Social Recruiting service, combined with Employer Branding.
Recruiting video for HOPPECKE
Frequently asked questions
A film makes the employer brand emotionally tangible. It shows people, workplace, and culture - which works more strongly than any job ad and sets you apart from competitors.
Yes. That is exactly the strength of social recruiting: through precise targeting, we address passive candidates where they spend their time every day.
Yes. The shortage of skilled workers is especially severe in the technical trades - the leverage from social recruiting and film is particularly high there.
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