Gräf+Meyer: Recruiting & SEO for Mid-Sized Companies
For Gräf+Meyer, we combined two levers: social recruiting to win skilled workers and SEO for lasting visibility in Google search - pragmatic and tailored to the goals of a mid-sized company.
Key takeaways
- Two levers combined: social recruiting and SEO.
- Skilled workers won while building visibility.
- Pragmatic, results-driven mid-market approach.
- Lasting impact instead of one-off measures.
The partnership with Gräf+Meyer combined two disciplines: social recruiting for staffing and SEO for sustainable visibility. This way, marketing contributes to both skilled workers and customer acquisition at once.
Starting Point
Like many mid-sized companies, Gräf+Meyer faced two tasks at once: filling open positions and being found better online. Both with limited resources and a demand for concrete results.
Our Approach
On the recruiting side, we reached suitable skilled workers through precisely targeted campaigns and a mobile application. In parallel, we optimized the website technically and in terms of content for relevant search terms, to be found sustainably without ad budget.
The Result
The combination of recruiting and SEO works twofold: more applications and more organic visibility. More on this under Social Recruiting and SEO & Content.
Frequently asked questions
Both contribute to growth: recruiting secures the skilled workers, SEO the visibility with customers. Delivered together, synergies arise in content and website.
SEO is a mid-term lever: first effects often show after a few weeks, the full impact after months - but then sustainably and without ongoing ad budget.
Yes. The dual task of staffing and visibility is typical in the mid-market - we bundle both pragmatically from a single source.
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