Tracking, Analytics & Dashboards

Typically Google Analytics 4 (GA4), Google Tag Manager for managing tags, and Looker Studio for easy-to-understand dashboards. If needed, we add server-side tracking. The selection is always based on your goals and your data protection requirements.

Yes, this is especially important to us. We rely on consent-based tracking with Consent Mode v2 and – where it makes sense – server-side tracking, which is more data-minimizing and robust. That way, measurement stays reliable and clean at the same time.

If you don't measure, you optimize blind. Only with reliable numbers can you tell which channels and campaigns really bring in inquiries – and where budget is being wasted. Tracking is therefore the foundation of every data-driven decision.

Yes. We build dashboards that answer questions instead of raising new ones – focused on the metrics that matter for your decisions. Instead of data chaos, you get a clear view of what really matters.

With server-side tracking, data collection runs through your own server instead of directly in the browser. This makes the setup more robust against ad blockers, more data-minimizing, and easier to control. Switching over is especially worthwhile for companies with a substantial advertising budget.