SEA / Google Ads

SEA (Search Engine Advertising) is paid advertising in search engines, first and foremost Google Ads. You appear exactly when people are actively searching for your offer – meaning they already have purchase intent. This makes SEA one of the fastest routes to predictable, high-quality inquiries.

Very quickly: ads can bring the first qualified clicks and inquiries within a few hours to a few days. This makes Google Ads ideal for capturing demand in the short term – while SEO builds long-term, free visibility in parallel.

The costs consist of the media budget (the cost per click) and management fees. Click prices depend heavily on industry and competition. We consistently steer the budget based on profitability and switch off what doesn't pay off – keeping every advertising euro efficient.

Yes. We audit existing accounts, uncover wasted spend, and optimize structure, keywords, bids, and landing pages. Often, cleaning up and creating a clean structure alone significantly improves returns before any additional budget is even needed.

A decisive one. The click is paid for – if the landing page doesn't convince, the money is lost. That's why we always treat the ad and the landing page as a unit and optimize both together for conversion.